The people behind Publifood

My name is Wassim Laamouri, and Publifood was born from a simple conviction, the kind that irritates you because it is so true: most restaurant owners pay far too much for their packaging, without even knowing it.

I first learned trade from the other side of the counter, in large-scale retail: Coca-Cola, Auchan, Carrefour, Metro. For seven years I ran stores, managed budgets worth tens of millions, negotiated with the big brands, and saw from the inside how the big machines think and organise themselves. That is where I became a trader, in the fullest sense of the word.

Then I moved over to entrepreneurship, more than ten years ago now. For seven years, with Packfood, I built a food packaging chain from scratch, from Asia all the way to the small high-street business in France: we started with a thousand euros and sold several million. There I learned sourcing, logistics, and the mechanism I saw repeating everywhere: at every intermediary level, another margin is added, and at the very bottom of the staircase it is always the same person who picks up the bill — the one who gets up early to keep their restaurant running.

Publifood is the logical next step: remove the levels. A lean trading structure, placed directly between the best factories and you. We source, we negotiate, we hold the price.

What I really love, deep down, is not cardboard. It is negotiation. Finding the right factory, discussing the fair price, defending it for you, line by line: that is a craft, and it has been mine for over ten years. My ground is direct trade, where you put the figures on the table and shake hands.

That is where the promise you read everywhere here comes from: the best price on the market, or we match your current supplier. We have no useless margins to protect, so we can give you yours back.

One day, when you want to put your packaging to the test, simply show us your price. We will take care of the rest.