Franchises and chains guide
The packaging kit for a new opening
A location that opens without its branded packaging opens twice: once with generic stock, and again when the real ones arrive. In a network that opens regularly, the opening kit is not a courtesy, it is a procedure.
What an opening kit contains
The exact list depends on the concept, but it is always built the same way: follow the journey of a takeaway order and list everything the customer touches. The dish container, the bag, the paper or napkin, the cup, the sealing sticker. Add what does not leave with the customer but carries the brand in the dining room. You now have the opening product list, the one that will serve every later opening.
The real subject is lead time
A customised package takes several weeks to produce. An opening is often decided later than that. That is why fast-opening networks work from shared stock: the network's references are already produced and stored, and an opening means drawing from it, not launching a production run.
Who pays for the opening kit
Most often the franchisee, as part of their initial investment. Some networks build it into the entry fee, others offer it as a commercial gesture at opening. Whichever practice is chosen, it belongs in the document given to the candidate, because it is a line of their financing plan.
Standardise to move fast
A network opening three times a year can improvise. Beyond that, it needs a procedure: a fixed opening product list, a known notice period, available stock and a single contact on the supplier side. Openings become a logistics topic, no longer a stress topic.
Frequently asked questions
How far ahead of an opening should packaging be ordered?
Allow the production lead time of the longest reference, plus a margin. With shared stock, the constraint disappears and an opening is prepared in a few days.
Can we open with plain packaging?
It is possible and sometimes unavoidable, but every order served without your brand is lost advertising, and the customer associates that image with your brand from day one.
Who pays for a new opening's packaging?
Usually the franchisee, as part of their initial investment. Practice varies between networks and must appear in the financing plan given to the candidate.
Should we order the same quantities as an established location?
No. An opening consumes differently in its first weeks, between the launch peak and the ramp-up. Plan to readjust after the first month.
Pack On Demand by Publifood
We consolidate your network's volumes, we produce, we store and we deliver each location on demand. One box delivered, one box invoiced, even when it carries your brand.
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